The AI Platform Built for Golf Teaching Pros.
BirdieEngine automates bookings, payments, and client management for golf coaches and instructors. Stop chasing admin. Start coaching.
$84B
Global Golf Industry Market
Allied Market Research, 2024
41.1M
U.S. Golf Participants
National Golf Foundation, 2024
28,000+
PGA Teaching Professionals
PGA of America
6.2%
Annual Industry Growth
Grand View Research, 2024
About the Founder
Evan Dechtman
Founder & CEO, BirdieEngine
Quick Facts
- 350+ businesses served via HEARD Marketing
- Founder of DoorDesk.ai
- Self-taught SEO pioneer
- Theater renovator turned tech entrepreneur
- Speaker on AI and digital transformation
From Stage Lights to Smart Fairways.
Evan Dechtman started out as a passionate musician, guitar in hand, with a deep love for the arts. At twenty-three, he and his business partner took a leap and renovated an old theater to bring live music and cinema back to their community.
But even with great shows and a dream space, people weren't showing up. That's when Evan realized: it wasn't just about the show. It was about being seen.
So he taught himself how to get visible online. He built a website, learned search engine marketing before it was mainstream, and filled that theater with an audience.
That spark led him to found HEARD Marketing, helping 350+ local businesses get found, get trusted, and get booked. Then he saw another opportunity and built DoorDesk.ai, bringing AI-powered automation to property management.
Today, with BirdieEngine, Evan is channeling everything he has learned into a platform built for a sport community he believes in deeply. His mission: help golf teaching professionals stop drowning in admin and start focusing on what they love most — coaching.
"The best coaches in the world shouldn't be spending their evenings chasing payments and managing spreadsheets. That's what we built BirdieEngine to solve."
Evan Dechtman, Founder & CEO
The Platform
One Platform. Built for Golf.
Automated Scheduling
Smart booking system that fills your lesson calendar and eliminates back-and-forth. Students book 24/7 without any manual effort from you.
Payment Automation
Collect lesson fees automatically. No more chasing invoices or awkward money conversations on the first tee.
Automated Reminders
Reduce no-shows with intelligent reminder sequences sent via SMS and email. Your students show up. You coach.
AI Assistant
A 24/7 AI assistant that handles student inquiries, booking confirmations, and follow-ups while you are on the range.
Business Dashboard
See your revenue, lesson bookings, and student activity at a glance. Know your numbers without building spreadsheets.
CRM Built for Coaches
Track every student, their lesson history, swing notes, and progress. Build relationships that turn beginners into lifelong members.
Speaking
Topics & Formats
Evan speaks on the intersection of AI, entrepreneurship, and the booming golf industry. He brings real-world stories and actionable frameworks that resonate with both technical and non-technical audiences.
Available Formats
- Podcast interview (30-60 min)
- Conference keynote (20-45 min)
- Workshop/masterclass (60-90 min)
- Panel participant
- Webinar guest
AI Without the Overwhelm: How Golf Pros Can Automate Their Business
A practical, jargon-free breakdown of how independent golf instructors can use AI tools to reclaim their time, reduce admin, and grow revenue without a tech team.
The Invisible Business: Why Great Golf Coaches Stay Broke (And How to Fix It)
The hard truth about why talented instructors struggle financially and the digital systems that separate the coaches who thrive from those who burn out.
From Theater to Tech: Building Businesses in Unexpected Places
Evan's personal journey from renovating a theater to building AI platforms and what every entrepreneur can learn about finding your audience, getting visible, and building something that lasts.
The Golf Coaching Business Revolution
Why the $84 billion golf industry is at an inflection point and how forward-thinking teaching pros are using AI and automation to build sustainable, scalable lesson businesses.
Digital Transformation for the Non-Technical Founder
A roadmap for business owners who know they need to modernize but do not know where to start. Real tools, real results, no coding required.
Market Opportunity
The Opportunity Is Massive.
6.2%
Annual Market Growth
The global golf industry is projected to grow at 6.2% annually, driven by surging participation among millennials and Gen Z players entering the sport.
41.1M
U.S. Golf Participants
Over 41 million Americans played golf in 2024, the highest participation number in the sport's history, according to the National Golf Foundation.
28,000+
PGA Teaching Professionals
The PGA of America certifies over 28,000 teaching professionals in the U.S. alone, all of whom run independent or club-based lesson businesses.
Pricing
Simple, Transparent Pricing.
Starter
For independent golf instructors
- Automated booking
- Payment collection
- Client reminders
- Basic dashboard
- Email support
Professional
For growing lesson programs
- Everything in Starter
- AI assistant (24/7)
- Advanced CRM
- Multi-lesson scheduling
- Priority support
Elite
For established teaching pros and academies
- Everything in Professional
- Custom branding
- Advanced analytics
- API integrations
- Dedicated onboarding
Club / Facility
For golf clubs and multi-instructor facilities
- Multi-coach management
- Facility scheduling
- Member management
- Custom integrations
- White-glove setup
$500 setup fee waived with 3-month prepay. All plans include a free trial period. SMS automation requires a dedicated phone number through our platform carrier. Typical cost: under $5/month.
Brand
Brand Guidelines
Color Palette
Warm Sand
#D4B896
Forest Green
#1A3D2B
Brass
#9A7B3A
Deep Forest
#0f2a1f
Fairway Cream
#F7F0E3
Typography
Playfair Display
Display & headlines
DM Sans
Body & UI text
Brand Voice
- Precise and purposeful
- Confident without being loud
- Coach-first, tech-second
- Respectful of the game
Contact
Book Evan. Start the Conversation.
evan@birdieengine.co
Website
birdieengine.co
Response Time
Within 24 hours